I strongly believe when it comes to making test images for a commercial portfolio, that one should keep in mind who their target clients are. In this circumstance the target client was target (go figure!). I collaborated with one of my favorite models, Sarah Paul to create this series of energetic photographs inspired by Target’s in-store point-of-sale imagery. My stylist, Madeline and I brain stormed on various ways to approach ready-to-wear, were we could pair classic wardrobe staples while still providing a sense of modernity; the answer, chunky sweaters and statement bags. In the end, Sarah’s range of poses combined with our relaxed wardrobe really make these images sing!
Photographer/Retoucher: Tom Michas
Model: Sarah Paul of Select Model Management
HMUA: Monique Renee
Stylist: Madeline Telford